Magic Box - wonderful interactions between physical and digital

Saw this new product and thought I'd share - it is a wonderful exhibition technology that keeps the physical object in the exhibition space but allows an amazing experience through a transparent and touch sensitive layer of digital content.
Here's the video so you can see for yourself.

Magic Box by CCS on Vimeo

Magic Box by CCS


Here is the informative marketing blurb from the creators CCS (pdf file).

I think this product has a rather wonderful interaction between the physical and the digital. For those of us who worry that books and objects may stop being seen in real life but always mediated by technology this product does a great job of bringing the two together so the best of both worlds is possible.

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